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Friday, June 26, 2009

Cupcakes & Capitalism

What is it about these little cakes that has professionals abandoning corporate careers to open their own business or juggle day-time work with night-time baking? Genevive Ostrander, for example, worked for a dozen years promoting beauty products before opening up Delilah Bakery, a center of cupcake consumption in Echo Park. Meanwhile, another Echo Park resident and business professional, Celeste Alleyne, is also pursuing her passion for cupcakes and baking. This Saturday afternoon, Alleyne's Soul Cups Cupcakes & Catering will have a cupcake tasting - how about a bite of "Pound 'O Butter" and "Peanut Butter Cup" - at Say Cheeze in Silver Lake.

But, Alleyne, who was trained by her father, a professional chef, has no plans to walk away from a 25-year-long career in public relations and community affairs. So, at least for now, you will have to special order that "Pound O Butter."

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