After running an online store, blog and collective, Will Brinkerhoff is taking a step out of the virtual world and into the realm of retailing with an apparel and accessories store called Future. The 28-year-old Brinkeroff said the newly opened Sunset Boulevard store west of Lemoyne Street in Echo Park will feature the artwork and merchandise created by artists and new designers. Future will also stock as some well know brands - such as Doc Marten shoes - and mainstream products - such as jeans - that appeal to a young, budget-minded shopper.
"The physical shop is a way for us have a little business and is also a way to showcase things we think are rad at the street level," Brinkerhoff said. "Another cool component of FUTURE is our relationship with creatives all around the world and we're always thinking of new ways to share what they are doing with our customer base."
Why Future? "I thought it would be a cool name," said Brinkerhoff of his first retail venture.
Future and friends will be holding a party tonight featuring some a DJ and some deals on merchandise.